After having looked at these examples you can see that each site has come away with a cleaner, simpler introduction to the viewer. A glance at each site will show you what they offer without having to read more than a handful of words. A strong visual appeal entices the user to enter the site and learn more. We think extending that logic to an area makes sense too. Users that see beautiful content are naturally going to be more inclined to learn more. Our objective is to convert the user that want to learn more into the one that wants to experience what they’ve seen.
Now consider your local knowledge. If you walk into any of the businesses above will your personal experience be different now than it was before? Probably not and we think that’s a good thing because all of these companies have great reputations for outstanding customer service. An improved online experience isn’t going to change that but it can enhance it.
We promise this will be the most you’ll ever have to read at one time from us but we want our potential investors to fully understand where we’re coming from. If you’re still with us let’s get down to specifics. How does this enhance Oriental without compromising it?
Quality In = Quality Out. We’ve been working with the Croaker Festival to improve their website, moving the sales online and keeping an open line of communication with their customers via Facebook, email and sometimes telephone. On several occasions we’ve been asked, mostly from our Raleigh patrons, “Will you be having any food trucks this year?” Followed by, “We just don’t like carnival food…” In Raleigh, food truck is synonymous with high quality craft foods ranging from BBQ to Mongolian and everything in between.
We don’t want to get rid of carnival food because fried Oreos are heaven on earth and we know we aren’t alone in that belief. But people who like food trucks also like craft beer, organic food, boutique hotels, guided fishing trips, guided hunting trips and they don’t mind paying for them. This group values high quality products. A website is likely to be the first place someone will learn about Oriental. We believe the perception of a high quality experience should start at the beginning and be maintained until the very end.
Many rural communities have lost significant economic drivers. Be it coal mining, manufacturing, or commercial fishing, these communities are now turning to tech based solutions. This generations blue collar worker won’t work on an assembly line. Nor will they work in RTP writing custom applications for international finance companies. This generations blue collar worker will be the web developer who can login to a client’s website, maintain the codebase and update the images and content to preserve a fresh and dynamic experience for the tens of thousands of people visiting the site each month. Creating and maintaining a high quality online experience will convert an ever increasing percentage of those web visitors into village visitors. They’ll be greeted by a high quality experience at their hotel, their restaurant and by their fishing guide. They’ll leave having felt like they got more than their money’s worth. They’ll go home, tell a friend or leave a review online or write a blog post and eventually they’ll come back. Hopefully this time with one or two more friends.
We believe in our product. We believe that it will provide an improved experience for the people that use it and to the businesses and organizations that invest in it. We believe this marks the beginning of a new era for this and many other poor, rural economies who are stymied trying to figure how to grow their economic base on a shoe string budget. We believe in free & open source technologies like the one that built this site, WordPress, are the best way to empower the residents of these communities who need a path to economic independence.
If you’re still with us, thank you. All we ask for at this point is to keep an open mind and provide honest feedback. If you don’t think this model will ever help your business or our community we’d like to know. If you think it can but fail to see how it gets implemented, we’d like to know. If you’re ready to start signing checks we’d definitely like to know! In all seriousness, if our products don’t add value to your business and our town then we need to go back to the drawing board with a fresh perspective.
We appreciate you reading our mission and by we I mean I, William Hughes Conkwright, appreciates you reading my mission. The squaring of the circle is an ancient mathematical problem that’s impossible to solve because Pi isn’t a rational number (it has no square root). The circle can be squared only when Pi is approximated, 22/7 is the popular approximation. I named my company Circle Squared because I believe anything is possible when you’re willing to find innovative ways to create your own solutions.
Information and pricing about these solutions can be found in the tabs above. Please contact me if you have any questions.
April 9, 2017